GEORGIA ALICE is a womenswear label dedicated to creating simple, luxurious ready-to-wear.

Buoyed by a long-standing desire to pare back and strip down, her designs carry as much grit as they do elegance, ready to be accepted into the edit of core pieces that hang in every modern woman's wardrobe.

GEORGIA ALICE is available from a hand-picked selection of international boutiques across Europe, the US, and Australasia.


The GEORGIA ALICE woman is progressive in her beliefs and is nomadic in her knowledge. She shirks dress codes, upends expectations and holds a keen sense of joy in everything she does.

This is a girl who champions big hearts, honest confidence and positive vibrations. She perceives friction as beauty and appreciates the free spirit just as much as she does the earnest friend.

Despite her preferences for simplicity, she is never boring.